Today is my last day at Frederator. It’s a good day. If there’s a cheesier…

Today is my last day at Frederator. 

It’s a good day. If there’s a cheesier sentiment than “today is the first day of the rest of your life” I’m not sure what it would be. But, I’m a cheesy guy, and it’s how I feel. 

Starting today, I’ve decided to leave Frederator and go back to my roots as an active, excited, indie cartoon producer who’s constantly searching –and finding!– unique talents with original voices. It’s what makes my days joyful and fulfilling. Yes, I know, that’s cheesy.

It’s an amazing, and unique, time for animation of all kinds. The Covid19 era has put a lot of live action on hold, and streaming has made more styles and genres of animation mainstreamed than ever in history. I’ve called “animation’s new golden age” at least twice before during my time, so I guess we’re entering a platinum age! I’m even more thrilled to be in animation now than I have ever been. 

I’m happy to have brought Frederator into the WOW! family where I know it will continue to grow and thrive. I’m thrilled that I’ll be continuing to collaborate with the Frederator/Wow team on Castlevania and Bee and PuppyCat: Lazy in Space and a few new ones; we share the same passion that goes into this great field of animation entertainment. There’s an “official” press release at the bottom of this post that lays everything out.

Something personal to note. Building a venture like Frederator has it’s ups and downs. My great colleagues have ridden through it with great cheer and smarts. But, the most important supporters through it all are my wife and two sons. I’ve pushed them to the limits a number of times, but when I look around, they’re always there, supportive, encouraging, and always with smiles.

And, what’s heartened me everyday are the hundreds –maybe thousands?– of collaborators I’ve been honored to work with at the various Frederator endeavors over the years. I think I expressed it best a couple of years ago with this introduction of our 2018 retrospective book “Frederator Loves You.”


Let me rant for a minute. I think the last twenty years has proved that there’s no other company like Frederator. Really, we’re special. Arrogant? Sure.

Of course, being remarkable is all about you.

“Frederator loves you” has been more than just a slogan around here. It’s been a battle cry that expresses exactly why I started the company.

You.” First and foremost it’s our audiences, whether they’re the kids that watched our stuff on Nickelodeon and Cartoon Network, or the still-kids who grew up and watch us on Cartoon Hangover, Get in the Robot or Netflix.

You.” All the folks that work in and around Frederator across the globe, making cartoons and videos and channels, figuring out the best way to show them off to people.

And “you.” The world class creators –mostly first timers– we’ve been lucky enough to have in our corner.

I think it’s fair to say that without “you” there wouldn’t be an “us.” From my perspective we’re all one big bunch, loving the same things, everyone playing their own roles. I don’t think anyone at Frederator would have it any other way.

Twenty years [sic] seems like both a long time and yet, just the beginning. I can’t imagine it ending, it’s just too much fun making the world smile.

Frederator loves you all, Fred Seibert


Press Release



CEO Michael Hirsh To Take on Leadership of Frederator

Fred Seibert, Frederator Founder and CEO, Returns to Independent Production

TORONTO, Ontario and VANCOUVER, British Columbia, August 27, 2020 – WOW! Unlimited Media, Inc. (“WOW” or the “Company”) (TSX-V: WOW / OTCQX: WOWMF), a leading animation-focused entertainment company that includes Frederator Networks Inc. (“Frederator”) and Mainframe Studios, today announces a corporate leadership reorganization.  

Michael Hirsh, Chief Executive Officer of WOW! will take on the leadership of Frederator, serving as its CEO and Neil Chakravarti, COO of WOW!, will become COO of Frederator. [To consider clarifying effective date]

Fred Seibert, current CEO and Chief Creative Officer, has decided to leave WOW! and the studio he founded to return to independent production. To ensure a successful transition, Seibert will stay involved as an executive producer on current major Frederator projects Castlevania and Bee & Puppycat and also intends to partner with the company on other upcoming projects.

Seibert said, “I’m happy to have brought Frederator into the WOW! family where I know it will continue to grow and thrive. I am looking forward to returning to my roots as an independent cartoon producer who’s constantly searching –and finding!– unique talents with original voices. I’ll continue to collaborate with the Frederator/WOW! Team on projects going forward as we both share the same passion that goes into this great field of animation entertainment.”

“As we look to the future, we will continue to provide fans with beloved Frederator franchises, alongside new and exciting content from the over 3,000-strong Channel Frederator Network,” said Hirsh. “We wish Fred the best in his next, independent venture, and look forward to continuing to work with him on projects we know our fans will love as we drive dynamic growth in the business.”  

About WOW!  

WOW! is creating a leading animation-focused entertainment company by producing top-end content and building brands and audiences on engaging media platforms. The Company produces animation in its two established studios: Mainframe Studios in Vancouver and Frederator Studios in Los Angeles. The Company’s media offerings include Channel Frederator Network on YouTube, as well as WOW! branded programming on Crave, Canada’s premier streaming entertainment platform, owned by Bell Media. The common voting shares of the Company and variable voting shares of the Company are listed on the TSX Venture Exchange and the OTCQX Best Market.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Further information available at:

About Frederator

Frederator, a WOW! Unlimited Media Inc. company, is a pioneer in streaming video and is a leading independent producer of animation content. Over the past 20 years, Frederator Studios has produced 19 series and more than 250 short films for and with partners including Netflix, Amazon, Google, Nickelodeon, Nick Jr., Sony Pictures Animation, and Cartoon Network. Frederator Digital has built and manages one of the largest animation networks on YouTube.

Forward Looking Statements

This press release contains statements that constitute “forward-looking information” collectively, “forward-looking statements”) within the meaning of applicable securities laws. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “estimates”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved.

The forward-looking statements herein are made as of the date of this press release only, and the Company does not assume any obligation to update or revise them to reflect new information, estimates or opinions, future events or results or otherwise, except as required by applicable law. Forward-looking statements in this press release include statements about the leadership reorganization at Frederator, future content at Frederator, growth at Frederator and future projects.

Although the Company believes the forward-looking statements in this press release are reasonable, it can give no assurance that the expectations and assumptions in such statements will prove to be correct. The Company cautions investors that any forward-looking statements by the Company are not guarantees of future results, and that actual results may differ materially from those in forward-looking statements as a result of various factors, including, but not limited to, the following: ●; and the other risks described under the heading [“Risks and Uncertainties” in the Company’s MD&A for the three and six month periods ended June 30, 2020]. As a result, readers should not place undue reliance on the forward-looking statements contained in this press release.


For Media:

Maryellen Mooney

Goodman Media International, Inc.

Tel: (212) 576-2700 ext. 7255

Email: [email protected]

For Investor Relations:

Bill Mitoulas

Tel: (416) 479-9547

Email: [email protected]

For Fred Seibert:

Brittany Smith

Email: [email protected]